So what have you been up to?
Some of the memorable campaigns I had the opportunity to work with include:
(Starbucks) Upon winning the pitch, we created 3 content film pieces designed to encourage our audience to stop overanalyzing, step away from the pressure, and indulge in the simple, unfiltered pleasure of a Frappuccino with #GetTheFeels campaign. Also bringing a memorable experience in the Starbucks stores by growing cherry blossoms trees with the launch of their new Cherry Blossom-themed merchandise and beverages.
(CMC Invest) Right off the pitch, we knew that financial literacy is often hindered by jargon and fine print. So, instead of simply repackaging information, we crafted an approach that speaks to people in a language they can connect with—stories, visuals, and humor through Radically Transparent.
(Samsung) Where the team and I get to work with 5 influencers from various APAC region, and successfully managed the creative processes and oversee the art directions within the challenging timeline and budget.
(Trax) Spending six overnights in a supermarket for a campaign shoot sounds like a surreal blend of endurance, creativity, and sheer transformation. The mission: to take an ordinary local supermarket and make it look like a picture-perfect scene straight out of a U.S. grocery store to showcase the usage of Trax’s technology in a retail space.
(Lifebuoy) We developed the Lifebuoy Diagnosticker—a thermosensitive and reusable thermometer embedded in Lifebuoy’s soap bar packaging to aid in early fever detection. By seamlessly integrating technology with daily hygiene, Lifebuoy has transformed a simple bar of soap into a powerful first line of defense against childhood diseases.
Additionally I have also worked with clients such as Royal Caribbean, Symantec, USA Rice, Dominos, Kimpton, Hewlett-Packard, DSTA, Crowne Plaza, Shell, Philips, Guinness, SGX, Abbott, Acuvue, CNB, Jollibee and Roche.
So, if you’re looking for a creative who brings passion, curiosity, and just the right amount of chaos—we should talk. Or swap fun facts. Or both.
Here is my CV. You can reach me on my email - heydanielaung@gmail.com