Get the Feels

In a world where overthinking dominates and perfection is the goal, we wanted to offer something refreshing—not just in a cup, but in spirit. The new Frappuccino brand platform across 15 APAC markets taps into a universal desire among Asian millennials: the need to let go, live in the moment, and embrace the pure joy of sensation. That’s why we launched #GetTheFeels—a campaign designed to encourage our audience to stop overanalyzing, step away from the pressure, and indulge in the simple, unfiltered pleasure of a Frappuccino.

STARBUCKS