Diagnosticker

Lifebuoy has been a household name in Indonesia for generations, trusted for hygiene and protection. But what if we could do more than just prevent illness? What if we could help detect it early?

This campaign aims to transform Lifebuoy from a symbol of hygiene into a lifeline for early healthcare intervention. By bridging the gap between awareness and action, Lifebuoy will empower caregivers—especially mothers—to recognize early warning signs of illness and take proactive steps before conditions turn critical.

LIFEBUOY