Radically Transparent

Too often, investment platforms claim to be “low-cost” while quietly tucking fees behind complex jargon and footnotes. These hidden charges destroy trust and eat away at potential returns. That’s why CMC Invest is taking a stand with Radical Transparency—a commitment that redefines what it means to invest with confidence.

CMC INVEST

We have also created a World of CMC, a vibrant and imaginative realm where essential financial concepts come to life in a fun, engaging, and easily digestible way. At the center of it all stands a transparent Asterisk character. His playful nature disrupts deceptive marketing tactics, shining a light on the often-hidden truths behind financial jargon.
Created in collaboration with a local illustrator, this whimsical world turns the often-overlooked details of finance into a vibrant adventure—making money management feel more like an engaging journey than a tedious task.

[ Role ] Art Director
[ Year ] 2024
[ Agency ] Edelman

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