Team Unstoppable

Building upon the momentum of previous year’s success, #TeamUnstoppable 2022 took its mission to greater heights—fueling the spirit of resilience, creativity, and positive change among the digitally savvy youth of Southeast Asia.

We have carefully scouted 6 aspiring individuals from Vietnam, Singapore, Malaysia, Thailand, Indonesia and the Philippines. The goal is to bring together a team of true brand ambassadors with real stories of breaking barriers, who are giving back and inspiring GenMZ to take action together with Samsung.

This campaign served as both a platform and a movement to amplify their voices and empower them to make a tangible impact in their communities. 

Coordinating and managing schedules while collecting assets from various talents across different countries to piece together the flow of the narrative was a complex yet rewarding challenge.

SAMSUNG

Chau Bui (Vietnam)

Neng Sarun (Thailand)

Jason Chua (Singapore)

Jerome Polin (Indonesia)

Jabir Meftah (Indonesia)

QueenWrecker (Philippines)

In total we have created 3 episodes each for every country.

The full episodes are available here.

Overall, the campaign witnessed a significant improvement in performance versus the previous year and overdelivered across all KPIs.

Reached 604 million users (220% above KPI)
Received 1,407 million impressions (244% above KPI)
Received 770 million views (606% above KPI)
Generated 302k views on UGC content (293% above KPI)

The campaign also had a positive brand impact measured through Brand Lift Study (BLS)

Ad recall increased across the board in the markets (11.2% in Vietnam, 5.8% in Indonesia and 6.3% in the Philippines)
Brand awareness increased by approximately 2% across all the markets
Brand recommendations and positive uplift also increased across the markets, especially in Vietnam (5.3%) and the Philippines (5.5%)